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Custom Publishing: So what is it all about?

Sam Miles talks about custom publishing and the successful launch of News Time

Custom Publishing: So what’s it all about?

On Friday March 9, I was lucky enough to be invited to the launch of smoothfm radio Breakfast host Glenn Daniel’s memoir called News Time. Held at Doltone House it was a remarkably swish affair, with fairy lights, large photos from the book arranged around the room, a host of glamorous people from the radio industry and many, many glasses of champagne!

News Time is Glenn’s recollections of his time spent in commercial FM radio, from the humble beginnings of 2UE in a small building on the outskirts of western Sydney, and spans his 35 years spent at 2SM, 2Day FM, Triple M, ABC News Radio and 101.7 WSFM. It is a fascinating book, full of all the behind the scenes stories that you never get to hear about, as well as containing some truly memorable photos and radio memorabilia.

About 7 months earlier Glenn had come to visit us at Mona Vale and discussed the idea for turning his manuscript into a book. He didn’t want it available in bookshops, as he wanted to sell it through his connections and through a website, to help raise funds for St Alfred’s Hospital. He did want a professionally produced book and through discussions we reached an agreement where we would edit, proofread, design and style Glenn’s book, and then organise printing and shipping. There was also an option to help market the book but as Glenn had the full force of Nova radio network behind him, this was not necessary.

Glenn turned out to not only one of the nicest men in the universe but a dream author: quick to respond, decisive when required, considerate of all the issues and just a real pleasure to work with.

Luckily for me as the project manager, News Time turned out beautifully and Glenn was very happy with the finished book. As Glenn had poured his heart and soul into the book I was one very nervous person on the day it was due to be delivered. I was even having dreams about boxes of books falling off trucks or all the photos being printed upside down!

The service we offered Glenn is called custom publishing. It works well for authors who want their books produced within a particular timeframe or for talks or conferences. As publicity and marketing for books on our publishing list usually start at least 7 months before the book is even edited, traditional publishing always takes a lot longer than many people think. It is not the production that takes up so much time but the pre-selling into bookshops. Custom publishing is also a great option for authors who want a professionally produced book to give as corporate gifts, to sell at seminars or through their own websites or have as family treasures.

We treat your manuscript with as much care and consideration as we would with any book on our publishing list. We use the same people we use for our own books and apply the same standards of quality. We can also help you publicise and market your book, which is almost a full time job in self, as many self-published authors will attest!

Glenn’s book can be found at https://www.newstime.media. Having survived cancer and open heart surgery, all profits from the sale of News Time will be donated to the Cardiac Research Unit at Royal Prince Alfred Hospital for its ‘world first’ valve replacement program without open heart surgery. Not only is it a really interesting read, you will be supporting a fantastic cause.